pugdog
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Dec 15, 2010, 9:20 AM
Post #1 of 1
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001 - People Don't Know We Are Open Sale?
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People don't know we are open again, and a lot of people
don't know we were ever open.
Sales, sales events, and such are supposed to bring new
people in, get good word of mouth exposure, etc. The
purpose is to generate interest, excitement, and motivate
people to come in. They are not supposed to "cost" money.
That is where most sales fail. And, thus, most businesses
go out of business.
That is why we don't run "sales" but rather offer the
best pricing and selection we can EVERY DAY.
But, sometimes, there is a need to run a "sale" or an
"event" to get the word out.
If we were going to run a "People don't know we are open"
sales event, what should it be?
PUGDOG's Rock & Bead Shop
Pittsburgh, PA 15217
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